PROFILE

With 20 years of experience in branding and advertising across the food, automotive, sports, travel, and retail industries, I’ve successfully launched products for Domino Sugar, boosted ticket sales for the University of Tennessee Athletics, and enhanced CRM strategies for LongHorn Steakhouse.

I specialize in project analysis, budget management, team leadership, and the creation of innovative brand materials. My expertise in translating brand objectives into impactful creative strategies for print, digital, content, and social media makes me a valuable asset in the industry.

EXPERIENCE

CREATIVE DIRECTOR | ART DIRECTOR | DESIGNER / BRIAN FEENEY CREATIVE – MIDLOTHIAN, VA / 2021 – present

  • Developed integrated campaigns for Covenant Health, combining multiple concepts with traditional and digital elements to create impactful brand campaigns.

  • Conceptualized and created the logo for the Covenant Health Knoxville Marathon, producing various design concepts, badge designs, and event branding.

  • Designed and illustrated 200+ pages for AFOI’s national program supporting families of the incarcerated with evidence-based visitation, family support, and children’s services.

CREATIVE DIRECTOR / AD CUCINA – LOUISVILLE, KY / 2020-2021

  • Led a team of six in delivering creative direction and brand support for LongHorn Steakhouse, including digital marketing, website development, and menu design.

  • Managed Ad Cucina’s digital and social promotion and supported new business development.

  • Enhanced CRM email campaigns to grow LongHorn’s customer base through data-driven improvements.

CREATIVE DIRECTOR / BRIGHT RED – TALLAHASSEE, FL / 2018 – 2020

  • Led a team of eight, including designers and art directors, to streamline workflow, review deliverables, and provide feedback.

  • Directed creative and brand development for clients like Pilot Pens, Domino Sugar, and Cooper Tires.

  • Successfully launched Domino Golden Sugar across print, digital, social, and experiential platforms.

ASSOCIATE CREATIVE DIRECTOR / TOMBRAS – KNOXVILLE, TN / 2014 – 2017

  • Provided creative leadership for clients like Gatlinburg CVB, Weis Markets, Maaco, Meineke, and Glanbia Nutritional Products.

  • Boosted event ticket sales for the University of Tennessee Athletic Department through various media.

  • Launched an awareness campaign for East Tennessee Children’s Hospital to increase local recognition.

ADDITIONAL EXPERIENCE:

Senior Art Director at Tombras
Senior Art Director at Bohan Advertising, Nashville, TN
Art Director at Industrium Agency, Portland, ME
Art Director at Mckee Wallwork Cleveland, Albuquerque, NM

EDUCATION

VCU BRANDCENTER
Masters of Science, Advertising/Art Direction

UNIVERSITY OF TENNESSEE, KNOXVILLE
Bachelor of Fine Arts, Graphic Design/Illustration

SKILLS

  • Adobe Photoshop Expert

  • Adobe Illustrator Expert

  • Adobe InDesign Expert

  • Adobe Acrobat Expert

  • Powerpoint & Keynote Expert

  • Final Cut Working Knowledge

  • Adobe After Effects Working Knowledge

  • Premier Working Knowledge

  • Figma Working Knowledge

  • Sketch Working Knowledge

STRENGTHS

Strategic thinking / Strong leadership / Creative problem-solving / Excellent communication / Innovative approach / Team collaboration /
Mentoring staff / Management / Managing multiple projects / Sense of humor / Leadership